About

About Us

At Sugarluv, we believe skin care should be sweet, simple, and oh-so-effective—without costing a fortune. Born in sunny Southern California, we whip up clean, cruelty-free beauty goodies that pamper your skin and upgrade your routine from meh to magical. Backed by deep industry know-how, our team creates high-quality formulas that deliver real results—because glowing skin shouldn’t come with a luxury price tag.

Our mission? To harness the magic of clean, cruelty-free ingredients and create beauty products that make you luv your face every day. Rooted in the power of peace and luv—and a deep respect for the world around us—we craft high-quality formulas that nourish your skin and your soul. Because beauty should be fun, effective, and always kind.

Rosie♥️, Founder

Shop the luv

Sugarluv was founded in 2021 with a simple mission: to create clean, cruelty-free beauty that’s fun, effective, and always kind. What started as a passion project has grown into a go-to brand for high-quality formulas that deliver real results. You can shop Sugarluv right here on our site or find us at our amazing retail partners across the U.S.—and we’re just getting started!

Contact Us

Got questions? Compliments? Skincare love letters? Hit us up.