About

About Us

At Sugarluv, we believe skin care should be clean, sweet and above all, affordable. We curate high performance, cruelty-free essentials , rooted in the Southern California spirit of peace & luv. Founded on deep industry knowledge, our team creates quality formulas without the high price tag.

Woman-Owned. Inclusively Made. We
believe skincare is for everybody. All skin types, all vibes welcome.

Our mission? To harness the magic of clean, cruelty-free ingredients and create beauty products that make you luv your face every day. Rooted in the power of peace and luv—and a deep respect for the world around us—we craft high-quality formulas that nourish your skin and your soul. Because beauty should be fun, effective, and always kind.

Rosie♥️, Founder

Shop the luv

Sugarluv was founded in 2021 with a simple mission: to create clean, cruelty-free beauty that’s fun, effective, and always kind. What started as a passion project has grown into a go-to brand for high-quality formulas that deliver real results. You can shop Sugarluv right here on our site or find us at our amazing retail partners across the U.S.—and we’re just getting started!

Contact Us

Got questions? Compliments? Skincare love letters? Hit us up.